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Tuesday
May312011

In the Plex: How Google thinks, works, and shapes our lives

 

 

"'You can't understand Google,' Marissa Mayer said, 'unless you know that both Larry and Sergey were Montessori kids. It's really ingrained in their personalities. In Montessori you go paint because you have something to express, not because the teacher said so. Do something because it makes sense, not because some authority figure told you. This is really baked into how Larry and Sergey approach problems.they're always asking, 'Why should it be like that' it's the way their brains were programmed early on.'

- Excerpt from In the Plex

 

Author Steven Levy, writer for WIRED magazine, just released a new book In the Plex detailing the inner workings of Google, a company so utterly unique among other tech companies one whose name has become an actual verb in the English language (as well as in many others, such as the Japanese gu-gu-ru - ググる). From Gmail to AdSense to Street View to Wave, Levy charts a striking and eloquent path across privacy issues, legal disputes, and a corporate culture and ethos unparalleled by any other...

...Of course this is just what I've heard haven't read it myself (yet).

Definitely worth checking out if you have any interest in how the most influential company of the early 21st century came about, how it transformed the way humans interact with machines (and each other) ever since, and what makes the people who work inside tick.

Check out these reviews it you'd like to find out more:

Wall Street Journal

NPR

To order (plus reader reviews):

Amazon.com

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